The Complainers

Creative idea

Since our brief was to communicate a wide range of products and services of Kaufland under one creative umbrella, the heroes of our campaign became the ones who connect them: the Kaufland employees. We would expect them to promote Kaufland and say only the best things about their employer, but this time we have decided to make a bold move: the employees are openly complaining about Kaufland products we need to promote. And it worked!

Brand name: Kaufland Slovakia
Advertiser / client: Kaufland Slovakia
Product / service: various products and services of Kaufland food chain: K Bio products, K Take it Veggie product line, Kaufland Card loyalty program and local products
Campaign name: The Complainers
Agency network: INDEPENDENT AGENCY
Agency: THIS IS LOCCO, Bratislava
Media agency: -
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Executive creative director: Juraj Kováč
Creative director: Juraj Kováč
Art director: Marek Sivý
Copywriter: Martin Polakovič, Adela Holubčíková
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Account director (agency): Diana Hromeková, Michal Ružica
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Film production: Playground13
Director: Juraj Janiš
Director of photography: Šymon Kliman
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