FEEL THE THRILL

Creative idea

Casual bettors aren't chasing huge wins. Their biggest prize is the excitement of experiencing the game more intensely. During the FIFA World Cup 2026, betting company FORTUNA turned every moment into a thrill anyone can feel — even those without deep football knowledge. We needed to show NYC, the main host city. But production there is unfeasible. We found a lookalike: São Paulo. With lots of work to find authentic NYC cabs, store signage, 3 host countries' typical costumes, create NYC buildings in postpro or managing all those small details or extras, we were able to run a pure NYC story.

Brand name: FORTUNA
Advertiser / client: Fortuna Entertainment Group/Fortuna/PSK
Product / service: Betting & Entertainment
Campaign name: Feel the Thrill
Agency network: INDEPENDENT AGENCY
Agency: FLO Group Prague
Additional company: Boogie Films
Agency chief executive officer: Pavel Flégl
Executive creative director: Dušan Koutský
Creative director: Marek Pařízek
Account director (agency): Valérie Palková
Film production: OCEAN FILMS
Director: Augusto Fraga
Director of photography: André Szankowski
Agency producer: Jan Hrubec, Adam Ulrich, Jan Řehořka
Post production: Jiří Linhart