SWIPE

Creative idea

Telekom introduced a new tariff for young people, SWIPE, which allows every customer to customize it: data, connection speed, SMS volume. So we created a campaign they can customize too. We joined forces with a famous Slovak rapper, Gleb. First, we created the song 'SWIPE' as an anthem of freedom. Then we invited people to create a new music video for it. In 3 activation videos, we gave Gen Z crazy examples of how it could look like. On Gleb’s Instagram, we created a virtual brainstorming with Gen Z and gathered 3000 crazy ideas and filmed the best of them.

Brand name: Telekom
Advertiser / client: Telekom
Product / service: SWIPE - tariff program
Campaign name: SWIPE
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi Bratislava
Media agency: Wavemaker
Production company: Armada Films
Creative director: Jaroslav Vigh, Adam Baska
Art director: Veronika Holaňová, Tomáš Bánik, Matej Jezko, Artem Chibirev
Copywriter: Zuzana Martiniaková, Sabina Lukáčová
Account director (agency): Tatiana Hrutková
Strategic planner / strategist: Lenka Dzurendová, Kamil Charvát
Director: Igor Smitka, Miroslav Balogh
Director of photography: Michal Babinec
Music: Gleb Veselov, Vi3e music
Post production: EKRAN
Additional company: Account manager: Zuzana Kormancová Social media manager: Martin Hluchý Sound production: Vladimír Bajnoci