PEKAO DIMENSIONS

Creative idea

To launch Bank Pekao’s premium art banking platform, we had to communicate multi-layered expertise (education, inspiration, investment) without dialogue. Our solution was 'Mathematical Music' - an original composition built entirely on Euclidean rhythms. These symmetrical mathematical patterns mirrored different dimensions of experiencing art. The sound design spatially follows a continuous 360-degree camera rotation around a painting. Each phase of the visual journey introduces new frequencies and organic instruments, building a hypnotic, symphonic climax that turns abstract concepts into a visceral audio-visual experience.

Brand name: Bank Pekao S.A.
Advertiser / client: Bank Pekao S.A.
Product / service: Bank
Campaign name: PEKAO DIMENSIONS
Agency network: VML
Agency: VML Poland
Additional company: Dynamo Film, RYTMIKA
Chief creative officer: Piotr Osiński
Creative director: Damian Kitowski
Art director: Julia Kędzierska
Designer: Zofia Działkowska
Strategic planner / strategist: Paula Sołtysiak
Director: Arek Nowakowski
Director of photography: Adrian Kuciel
Music: Bartosz Szczęsny
Agency producer: Piotr Owsianka
Additional company: Magdalena Brejnak – Managing Partner Bartosz Mazurek – Business Director Agnieszka Szady – Account Manager Karolina Wereszczyńska – Account Executive Jorge Sanchez – Head of Marketing Department Artur Brudnicki – Head of Marketing Communications Monika Gondek – Head of Sponsorships, Events and Brand Anna Hermel – Marketing Communications Team Lead Anna Bielecka – Senior Marketing Specialist Agnieszka Kłos – Marketing Expert Konrad Styczeń – Editor Ania Słowińska – Costume Designer Kalina Janusiak – Casting Anna Łopat – Producer