Blink, blink, blink

Creative idea

Blink is an instant payment service, integrated into mobile banking apps, enabling transfers in seconds using just a phone number. The challenge was simple: blink needed to become more recognizable. The solution was hiding in plain sight – its name. We took the gesture behind “blink” and brought it to the surface, turning a blinking eye into a synonym for instant payments. Then we made that gesture impossible to miss, until the feature became a habit, the name became a symbol and “a transfer” became a “blink”.

Brand name: Blink
Advertiser / client: BORICA
Product / service: Instant payment service
Campaign name: Blink, blink, blink
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi Sofia
Media agency: Starcom Bulgaria
Digital agency: Digitas Bulgaria
Production company: PushPull
Agency chief executive officer: Petar Keserdzhiev & Radomir Ivanov
Creative director: Vladimir Dimitrov
Art director: Yonko Patev
Copywriter: Eva Serafimova & Simeon Vangelov
Designer: Desislava Arnaudova
Account director (agency): Tereza Damyanova
Client account director: Yoanna Slavskaya
Strategic planner / strategist: Anastasia Tomeshkova
Director: Petko Spasov & Demetri Vasilev
Director of photography: Georgi Andreev
Music: Kaloyan Dimitrov