Instruments of Winter

Creative idea

In 2024, Latvia’s national telco company LMT partnered with one of the country’s most influential bands, Instrumenti. Known for their creative experiments, the band helped us craft a song celebrating the beauty of Latvian winter. We wanted people to pause during the Christmas rush and truly listen to winter. We recorded unique seasonal sounds and sampled them into a new song produced by Instrumenti. To bring it to life, we created a music video where the band travels through a winter wonderland, meeting 3D “instruments of winter” that inspired the composition.

Brand name: MAGIC
Advertiser / client: LMT
Product / service: Telco
Campaign name: Instruments of Winter
Agency network: INDEPENDENT AGENCY
Agency: MAGIC, Riga
Web address: https://www.lmt.lv/
Agency chief executive officer: Andris Rubins
Creative director: Klinta Verbele
Art director: Aleksandra Prohorenkova and Harijs Grundmanis
Account director (agency): Elizabete Puntule
Strategic planner / strategist: Rihards Ginters
Director: PapaChi
Director of photography: Jānis Jurkovskis
Music: Instrumenti
Agency producer: Lelde Adele Cīrule
Additional company: Project Manager: Ance-Suna Jekabsone SFX: Gatis Zaķis 3D: Nauris Ašenkampfs, Simona Roga, Jānis Spēlmanis