YLE Finnish Broadcasting Company - Culture is for Everyone

Creative idea

After government’s continuous budget cuts on culture, Finnish Broadcasting Company Yle wanted to show that culture belongs to everyone. This ode to culture was published on Valentine’s Day and it depicts everyday Finnish life in beautiful collision with art broadcasted on various platforms by Yle.

Brand name: YLE Finnish Broadcasting Company
Advertiser / client: YLE Finnish Broadcasting Company
Product / service: YLE Finnish Broadcasting Company, Culture
Campaign name: YLE Finnish Broadcasting Company - Culture is for Everyone
Agency network: INDEPENDENT AGENCY
Agency: Wörks, Helsinki
Production company: Breakfast Helsinki
Agency chief executive officer: Pia Af Hällström
Executive creative director: Pia Af Hällström
Creative director: Henna Aapola
Art director: Henna Aapola
Film production: Breakfast
Director: Simo Liukka
Director of photography: Petteri Lappalainen
Music: Composer: Nils-Eric Fougstedt
Lyrics: Reino Hirviseppä
Arrangement: Nicholas Collon
Performers: Radio Symphony Orchestra & Diandra
Mixing and Mastering: Antti Pohjola & Hannu Perälä
Screenwriter: Simo Liukka
Post production: Grade One
Post production producer: Mikko Savinainen
Additional company: Sound Design: Akseli Soini, El Camino Producer: Niko Henttonen Composer: Nils-Eric Fougstedt
Lyrics: Reino Hirviseppä
Arrangement: Nicholas Collon
Performers: Radio Symphony Orchestra & Diandra
Mixing: Antti Pohjola & Hannu Perälä Radio Play: “Rakastitko, Vesku?” Screenplay: Liila Jokelin, Jussi Moila & Juhana von Bagh
Dramaturge: Antti Lehtinen
Director: Juhana von Bagh
Assistant Producer: Eveliina Solja
Sound Designers: Jukka Herva, Anders Wiksten
Sound Design Consultant: Jani Orbinski