After Bath Zoomies

Creative idea

All dogs have after-bath zoomies, that sudden burst of energy that sends them racing around the house at full speed, complete with sharp turns and unpredictable moves. Every pet parent knows the spectacle. To launch its new Pet Products line, Mrs. Meyer’s Clean Day decided to spotlight after bath zoomies. To announce the program, the dogs on brand’s iconic label illustration were animated to bring to life zoomie movement around the Mrs. Meyer’s Clean Day logo. The logo became an expression of canine joy, inviting all pet parents to celebrate the after-bath zoomies.

Brand name: Mrs. Meyer's Clean Day
Advertiser / client: SC JOHNSON LIFESTYLE BRANDS
Product / service: Petcare Cleaning Products
Campaign name: After Bath Zoomies
Agency network: INDEPENDENT AGENCY
Agency: INTERNATIONAL WATERS
Media agency: T&P Group
Production company: ALL MAD
Web address: https://mrsmeyers.com/pages/pet-landing-page
Agency chief executive officer: N/A
Chief creative officer: Ioana Filip
Executive creative director: N/A
Creative director: Ioana Filip
Art director: Corina Ion
Designer: Corina Ion
Account director (agency): Andreea Tudoran
Managing director: Andreea Tudoran
Additional company: Animation Director & Motion Designer: Madalin Dragnea Storyboard/ Illustration: Raluca Guraliuc Animators: Claudia Ilea & Andrei Berculescu