SHOWCASE

The Witcher 4 - Cinematic Reveal Trailer - The Game Awards 2024

Awards: Shortlist
Entry code: 1407004GD25
Agency: --
Advertiser / client: CD PROJEKT RED
Competition: Craft Drum, B. MOTION CRAFT (Video / Moving images), Animation

Creative idea

The Witcher 4 trailer was created entirely in Unreal Engine 5, using models and environments sourced directly from the game. A key challenge was giving them a cinematic feel while maintaining consistency with the original game world. Character animation was based on a motion capture session involving actors and stunt performers, capturing both emotional dialogue scenes (using HMC helmets) and the full intensity of the monster fight sequence with the Bauk. By combining real-time technology with advanced animation techniques, we were able to produce a high-quality piece—faithful to the universe, yet meeting the standards of cinematic storytelling and expression.

Brand name: The Witcher
Advertiser / client: CD PROJEKT RED
Product / service: Game Trailer
Campaign name: --
Agency network: INDEPENDENT AGENCY
Agency: --
Additional company: CD PROJEKT RED
Art director: Karol Klonowski
Film production: Platige Image
Director: Tomek Suwalski
Additional company: Director - Tomek Suwalski Executive Producer - Piotr Prokop Producer - Magdalena Rudnicka Art Director - Karol Klonowski CG Supervisor - Miłosz Cieślikowski-Ryczko

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