The Most Dangerous Touch

Creative idea

Click Security is a service that protects users from internet threats. Our task was to introduce it and highlight the growing threat of digital attacks and online scams. People often suffer from irrational fears like fear of spiders or sharks, while overlooking real threats like phishing and online scams. In a humorous cybersecurity spot, we dramatized a real hidden threat and highlighted the most dangerous touch. We revealed it only at the end to show how easy it is to overlook threats. An adorable Peacock spider, known in nature for playful dances meant to attract attention, served as a misdirection and symbol of traditional threats

Brand name: Telekom
Advertiser / client: Slovak Telekom
Product / service: Click Security
Campaign name: The Most Dangerous Touch
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi, Bratislava
Media agency: WPP Media
Agency chief executive officer: Kamil Charvat
Creative director: Jaroslav Vigh, Adam Baska
Art director: Veronika Holanova, Tomas Banik
Copywriter: Michaela Markuskova, Sabina Lukacova
Account director (agency): Tatiana Baca, Petra Barcakova
Managing director: Kamil Charvat
Strategic planner / strategist: Kamil Charvat, Pavol Paulenda
Film production: Protos Productions
Director: Marek Partys
Director of photography: Radim Strelka
Music: Frankie Valli – Can‘t Take My Eyes Off You
Post production: Alien studio
Additional company: Account manager: Zuzana Kormancova Sound engineer: Vladimir Bajnoci