Tomi | The Explosive Taste

Creative idea

Gen Zers show a strong interest in exploring diverse cuisines and globally-inspired dishes. With their daily exposure to intensely flavored snacks, sweets and fast food, Gen Zers’ taste buds have changed, creating a need for extra flavor. Here comes the sensory detonation. Things change when you add Tomi sauce. It's the moment when a single bite ignites a clash of tastes. The boring burger becomes THE Burger. We called it 'The Explosive Taste' and showed it exactly as it is. No CGI. Only old school pistons and turbines were used to create the explosive taste effect.

Brand name: Tomi
Advertiser / client: Orkla Foods Romania
Product / service: Sauce
Campaign name: Tomi | The Explosive Taste
Agency network: INDEPENDENT AGENCY
Agency: Orkla Foods Romania
Media agency: Zenith Romania
Additional company: Circo Visual / Black Maria Film
Production company: Black Maria Film
Film production: Black Maria Film
Director: Adrian Pasarica
Director of photography: Lulu de Hillerin