14 is not OK

Creative idea

In Estonia, the legal age of sexual consent is only 14. Every year, 14-year-old children become victims of sexual abuse because of this law and yet, all previous attempts to change the law have failed. The problem is, people think 14 is OK. So we published a story about a 14-year-child in the most dangerous situation because of this law, on one of Estonia’s leading online news portals. The story made Estonia finally realise why 14 is not OK, in the most frightening way. Here’s the English version of the full story: https://14isnotokstory.netlify.app/

Brand name: Estonian Sexual Health Association
Advertiser / client: Estonian Sexual Health Association
Product / service: Not applicable
Campaign name: 14 is not OK
Agency network: INDEPENDENT AGENCY
Agency: Optimist Tallinn
Web address: https://seksuaaltervis.ee/
Additional company: Creative Director: Siim Nikopensius Creative Director: Anoorupa Bose Art Director: Bruno Palmik Art Director: Heigo Heinleht Project Manager: Maris Teder Project Manager: Susanna Eenma Social Media Campaign Architect: Marko Kivirand PR Specialist: Cäthly Oja PR Assistant: Sandra Audova PR Strategist: Triin Adamson Photographer: Kristjan Taal Stylist: Helina Risti Make up artist: Elsa Levo