Red Blue Yellow Black Again

Creative idea

Red Blue Yellow Black Again reimagines the work of avant-garde pioneer Aleksandr Rodchenko through generative AI. Dozens of his original 20th-century photographs are transformed from static images into motion, creating a new cinematic language while preserving his radical visual identity. In the process, we have restructured and restyled images for 16x9 format, color-graded, upscaled and restored the quality of original Rodchenko shots to match the tone. Many scenes have been collaged and mixed to create new, fresh view and achieve the maximum of artistic surrealism,

Brand name: Freepik
Advertiser / client: Freepik
Product / service: AI tools
Campaign name: Red Blue Yellow Black Again
Agency network: INDEPENDENT AGENCY
Agency: Digital Da Vincis, Ljubljana
Additional company: Digital Da Vincis
Web address: https://davincis.digital/rbyba
Creative director: Kirill Karnovich-Valua