MOLFIX POOPMATCH

Creative idea

PoopMatch redefines innovation craft by turning the product itself into a life-saving healthcare tool for underserved communities. By integrating a universal stool color scale directly onto the diaper's front tape, the design translates complex pediatric guidelines into an intuitive, zero-literacy visual language. This cross-category solution eliminates the friction of apps or external platforms by embedding crucial medical knowledge into a daily essential.

Brand name: Molfix
Advertiser / client: Molfix
Product / service: Baby Diaper
Campaign name: POOPMATCH
Agency network: Omnicom Advertising
Agency: TBWA Istanbul
Production company: Organic Film
Agency chief executive officer: Burcu Özdemir
Chief creative officer: Sami Basut
Executive creative director: Mesut Koçarslan, Serdar Güngör
Creative director: Cihan Metin Üstek
Art director: Seray Samancı, Sezgin Bulut
Copywriter: Mustafa Pamuk, Salih Uzun
Account director (agency): Tugyan Çelik, Burçin Birim
Client account director: Aynur Kızılırmak, İpek Albudak
Director: Mert Şen
Agency producer: Derya Soyman