GreenGo - The Scent of the Green City

Creative idea

How can people not only know about air pollution but physically feel the difference? We created The Scent of the Green City, an OOH campaign with Budapest’s first air quality-measuring e-car fleet. Using real-time data, we identified the city's most polluted spots and installed 3D, scented billboards diffusing a custom-made fragrance, recreating the clean, green scent of Budapest. The installations invited people to imagine a fresher, greener city powered by sustainable transport alternatives like GreenGo.

Brand name: GreenGo
Advertiser / client: GreenGo Car Europe Zrt.
Product / service: E-carsharing
Campaign name: GreenGo - The Scent of the Green City
Agency network: INDEPENDENT AGENCY
Agency: Bold Budapest
Creative director: Haszon Sándor
Art director: Bozzai Krisztina
Copywriter: Eszenyi Fanni, Gergály Norbert
Account director (agency): Wagner Zsófia