Memory Books

Creative idea

Our goal was to show that the new VW California stands for travel and camping freedom. That’s why we placed branded Memory Books with custom illustrations in Slovakia’s top destinations — from Bojnice Castle to the High Tatras and Mara Camping, Slovakia’s most popular campsite.

Brand name: Volkswagen LNF
Advertiser / client: Volkswagen LNF Slovakia
Product / service: Automotive
Campaign name: Memory Books
Agency network: MULLENLOWE
Agency: MullenLowe GGK Bratislava
Additional company: mullenlowe ggk
Production company: LOWEMAKERS
Web address: http://www.mlggk.sk
Agency chief executive officer: Marek Pajtas
Chief creative officer: Vlado Slivka
Creative director: Branislav Mlady, Vlado Slivka
Art director: Stefan Hellvis Klucka
Copywriter: Vlado Krizan
Designer: Viktor Karvai
Account director (agency): Ivana Hegedusova
Client account director: Ivan Bartko
Managing director: Marek Pajtas
Strategic planner / strategist: Jakub Straka
Illustrator: Karolina Uhercikova