GET AUT ROOM

Creative idea

Many of the challenges autistic children face are invisible, making them difficult to communicate through traditional media. So instead of placing our message into an existing space, we transformed the space itself into the message. We designed and built GET AUT ROOM from the ground up, where every puzzle, clue, object, sound and light reflected the sensory world of an autistic child. The environment became the campaign's central communication medium, while the authentic experiences it created were brought to the public through film, PR, influencers and social media.

Brand name: Spolu AUT, o.z.
Advertiser / client: Spolu AUT, o.z.
Product / service: NGO
Campaign name: GET AUT ROOM
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK, BRATISLAVA
Production company: MADE BY VACULIK
Agency chief executive officer: Alexandra Martináková
Chief creative officer: Milan Bielik
Creative director: Ivana Polohová
Art director: Filip Šufliarsky
Copywriter: Timea Juríčková
Account director (agency): Michala Zezulová
Strategic planner / strategist: Michaela Martonová ,Terézia Šabová
Director: Jonáš Karásek
Director of photography: Tomáš Juríček
Post production: Patrik Pavlis
Additional company: Social Media Manager: Kristína Kačániová Account Executive: Lucia Kinčešová Production: Zuzana Hlavčáková Sound design: Bajko Production Assistant: Sabína Palušová Set design: Bianka Radačovská Set construction: Pavol Sklenár, Zuzana Hlavčáková, Bianka Radačovská