impossible CAPTCHA

Creative idea

We created fake captcha banners, where you should select fields with concrete animal. But to the surprise of the users, none of the field showed the animal.. Because they are on the brink of extinction.

Brand name: EKOTOP film festival
Advertiser / client: EKOTOP film festival
Product / service: EKOTOP film festival
Campaign name: impossible CAPTCHA
Agency network: INDEPENDENT AGENCY
Agency: EFFE Bratislava
Web address: https://www.ekotopfilm.sk/
Creative director: Katarína Noskajová
Art director: Štefan Klučka
Copywriter: Katarína Noskajová
Account director (agency): Ľudmila Hurajová