Oreowidz — the AI Fortune Cookie
Creative idea
Oreowidz transformed Oreo’s iconic twist ritual into an AI-powered fortune-telling experience. Media were designed to extend the idea, not just promote it. We turned the website into the AI prediction generator, where Netflix star Michał Sikorski delivered personalized prophecies through AI text & voice technology. Short-form content on TikTok and Meta drove engagement, while longer videos explained the experience. Influencers amplified the idea through Halloween-themed content, PR kits and an AR filter that let users become Oreowidz themselves. Limited-edition Oreo packs featuring QR codes connected physical and digital touchpoints, turning media into an integrated, participatory brand experience.
Brand name: OREO
Advertiser / client: Mondelēz
Product / service: OREO
Campaign name: Oreowidz / Cookieteller
Agency network: Leo Constellation
Agency: Publicis Warsaw / Warsaw
Media agency: Spark Foundry
Production company: Prodigious
Web address: https://oreo-demo.publicispl.tech/
Agency chief executive officer: Piotr Piętka
Chief creative officer: Dagmara Witek- Kuśmider
Executive creative director: Paweł Murawski
Copywriter: Marek Górecki
Designer: Sławomir Figura
Account director (agency): Paulina Kielak
Managing director: Dagmara Gadomska
Strategic planner / strategist: Antoni Olech
Photographer: Kamil Kotarba
Film production: Prodigious
Director: Martinez Swystun
Director of photography: Franciszek Lubicz‑Łapiński
Agency producer: Katarzyna Majewska
Post production: Prodigious
Post production producer: Katarzyna Poliwoda
Additional company: Joanna Karwowska-Koza – Strategy & Growth Director, Publicis Warsaw; Vira Ponomarenko – Marketing Director, Mondelēz; Magda Ściegienna – Brand Manager, Mondelēz; Kamila Gartych – Marketing Manager, Mondelēz; Karolina Niemirka – Junior Brand Manager, Mondelēz; Katarzyna Miczel-Wodzińska – Communications Manager, Spark Foundry; Piotr Petruczenko – Media Planner, Spark Foundry; Bartosz Majkowski – Producer, Prodigious; LiquidThread; Aleksandra Kobus – Technology Experience, Publicis Warsaw; Mateusz Bąska – Technology Lead, Publicis Technology; Krzysztof Grudziński – XR Director, Publicis Warsaw; Joanna Stawowy – Creative Lead, Publicis Warsaw; Yulia Velyka – Production Coordinator, Prodigious; Beata Bacieczko – Head of Production, Prodigious
