Signs of Inclusion: Money on hand!
Creative idea
Financial literacy is often communicated through text and numbers, but deaf people learn primarily through visual communication, experiences. Building on the Signs of Inclusion Financial Dictionary and crowdsourcing platform prispevajkretnjo.si, we transformed financial education into a live experience: Money on Hand!, the first inclusive comedy about finance. Deaf and hearing actors performed directly in sign and spoken language, without interpreters, bringing topics such as loans and savings to life. The premiere connected our owned digital ecosystem with live performance, PR, social media, turning a niche educational topic into a shared experience and nationwide conversation about financial literacy and inclusion.
Brand name: Mastercard
Advertiser / client: Mastercard
Product / service: service
Campaign name: Signs of Inclusion
Agency network: INDEPENDENT AGENCY
Agency: Povem, Ljubljana
Digital agency: Aerodrom
Additional company: Zveza društev gluhih in naglušnih Slovenije
Production company: Aerodrom
Agency chief executive officer: Vanja Kmet Žižmond
Creative director: Matej Kodrič
Art director: Lara Zupančič
Account director (agency): Romana Miklavž
Client account director: Aleš Petejan
Managing director: Vanja Kmet Žižmond
Strategic planner / strategist: Vanja Kmet Žižmond, Romana Miklavž
Senior planner: Romana Miklavž
Pr director: Romana Miklavž
Photographer: Jan Filip Jordan Frangeš
Director: Lada Orešnik, Nejc Gazvoda, Jernej Gašperin
Screenwriter: Nejc Gazvoda
Digital strategist: Karin Komar
Additional company: Anela Bizovičar in Lado Bizovičar (produkcija Tukaj in zdaj), Metka Albreht (kostumografinja), Mark Slak - Blackout (oblikovanje luči), Aeorodrom (video oblikovanje), Špela Rotar, Jernej Gašperin, Mojca Korenjak in Karin Brumen.
