Together We Are Not Defenseless
Creative idea
1 in 10 young Slovak people is at risk of radicalization, and social media continuously feeds them extremist content. We used the very medium through which this happens to tell the story. We showed the smartphone as a weapon, with social media content acting as its ammunition. The device we use everyday became a physical representation of the threat happening inside our feeds. This idea shaped our communication across digital and social channels, making the medium part of the message. We then turned attention into action by directing audiences to our educational hub for expert support, information and practical tools.
Brand name: Orange Slovakia
Advertiser / client: Orange Slovakia
Product / service: beznastrah.online
Campaign name: Together We Are Not Defenseless
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK, BRATISLAVA
Additional company: MADE BY VACULIK, s.r.o.
Production company: Stink Prague
Web address: https://www.beznastrah.online
Agency chief executive officer: Alexandra Martináková
Chief creative officer: Milan Bielik
Executive creative director: Ivana Polohová
Creative director: Milan Bielik, Ivana Polohová
Art director: Daniel Vojtek, Naďa Lukáčiková, Michal Nagy
Copywriter: Andrej Hrivnák, Veronika Rybárová
Account director (agency): Michala Zezulová
Strategic planner / strategist: Michaela Martonová, Alexandra Remo, Terezia Šabová
Photographer: Aleš Král
Director: Dominik Ströhle
Director of photography: Nico Schrenk
Music: TAYST, Wolfsrudelmusic
Agency producer: Daniel Bergmann
Additional company: Client: Orange Slovakia – Martina Fatyková, Andrea Ungvӧlgyi, Zuzana Bednárová, Lenka Švančárková, Michal Korec, Alexandra Piskunová, Tomáš Palovský
Strategic Planner: Alexandra Remo, Terezia Šabová
Account Manager: Linda Kadlicová
Social Media Manager: Kristína Kačániová, Natália Klieštiková, Monika Rezníčková
Executive Producer: Klára Králíčková
Producer: Martin Melichar
Production Manager: Tereza Fekete
Production Coordinator: Martin Sommer
Casting: Casting Dorantová, Casting - Barrandov
Editor: Filip Malásek
Grading: Daniel Gallego/PFX
Sound Production: NAPA Records
Set Designer: Mariana Hädler
Costume Designer: Kateřina KrobováMusic supervision: TAYST
Music composing: TAYST, Wolfsrudelmusic
