Citroën Stressless Mattress

Creative idea

Citroën discovered that the role of the car had fundamentally changed in Ukraine. During the war, vehicles became temporary shelters during air-raid alerts at underground parkings and places where people spent hours waiting, resting and recovering. This insight revealed that comfort was no longer just a driving benefit but a human necessity. To respond, Citroën created the Stressless Mattress, a custom-designed mattress for the new C5 Aircross. Rather than communicating comfort through traditional advertising, the brand built a solution around a real audience behaviour. The campaign transformed a deep audience insight into a product experience people genuinely needed.

Brand name: Citroën
Advertiser / client: Citroën Ukraine / Stellantis
Product / service: New Citroën C5 Aircross
Campaign name: Citroën Stressless Mattress
Agency network: Leo Constellation
Agency: Leo Kyiv
Media agency: Starcom Kyiv
Additional company: Publicis Content, Kyiv
Web address: https://info.citroen.ua/c5ac-landing/#mattress
Agency chief executive officer: Svitlana Zagidko
Chief creative officer: Kosta Schneider
Creative director: Anatoliy Davydov
Art director: Mikalai Karaliov
Copywriter: Olena Danylchenko
Designer: Semen Stakhov
Account director (agency): Tetiana Dekhtiarenko
Strategic planner / strategist: Andriy Lutsenko
Agency producer: Taras Dzhumaha
Post production: Dmytro Pokrason
Digital creative: Anastasiia Horodetska
Additional company: Olena Bakum-Ramola, Leader of Creative Business Alisa Hryboiedova, Account Manager Publicis Content: Solomia Lob, Branded Content Head Anastasiia Kanonska, Head of SMM&Production Kateryna Oliinyk, Influencer Content Lead Yaroslav Mudriak, Integration Strategy Lead Tetiana Rubets, Integration Team Lead Halyna Kozlova, Integration Team Senior Manager Oksana Pobereznichenko, Junior Branded Content Manager Sofiia Ivanova, Junior Influencer Marketing Manager Olga Buzunova, Managing Director, Publicis Content