Truth Delivery

Creative idea

We tapped into an existing delivery system: a network of moving stores that cover these towns. Here, people get their essential groceries from the moving stores. They have access to over half of the rural population that online news doesn’t reach. So we turned the packaging that the mobile stores use anyway into a medium of essential news: all sizes of paper bags, bread bags, and even the back of the receipt is home to a specially curated edition of Transparent's news.

Brand name: Transparent
Advertiser / client: Transparent
Product / service: Transparent
Campaign name: Truth Delivery
Agency network: VML
Agency: VML Budapest
Executive creative director: Karolina Galácz
Art director: Péter Sári
Designer: Zsolt Szabó
Strategic planner / strategist: Orsolya Heuthaler
Agency producer: Fanni Zádor
Additional company: György Káli, Debbi Vandeven, Bas Korsten, Jaime Mandelbaum