Corrupt Square

Creative idea

How do you expose corruption when public space can be controlled and physical protests can be removed? Transparency International's answer was Corrupt Square, a guerrilla AR exhibition placed directly in front of Hungary's Parliament. Visitors explored nine virtual sculptures exposing real corruption cases, then shared the experience online, generating earned media and public debate. AR wasn't just the technology behind the campaign. It was the media strategy, turning a symbolic location into an uncensorable platform and visitors into distributors of the message.

Brand name: Transparency International Hungary
Advertiser / client: Transparency International Hungary
Product / service: NGO
Campaign name: Corrupt Square
Agency network: Publicis Digital Experience
Agency: Publicis Groupe Hungary - Budapest
Production company: arfected
Web address: https://korruptter.com
Agency chief executive officer: Vladimir Tkachev
Chief creative officer: Dennis May
Executive creative director: Márton Jedlicska
Creative director: Ádám Nagy
Art director: Ferenc Hetsch
Copywriter: Ádám Fürst
Account director (agency): Anikó Kóger
Additional company: Andrey Tyukavkin – Chief Innovation & Experience Officer Publicis Groupe CEE Dr. József Péter Martin – general manager – Transparency International Hungary Marcell Dénes Jávor - communication manager – Transparency International Hungary