Influenchild

Creative idea

Cyberbullying is becoming the new normal in our society and it often impacts those that don't have the tools to deal with the situation – kids. Orange has been active in children's online security for years, but their activities needed awareness so they could help more parents and kids. We collaborated with moms of 3 Slovak influencers that shared their emotional experience with their kids being cyberbullied. We highlighted the fact that even though they are influencers, they are still someone's children first, through a wordplay “Influendcérka” (a combination of “influencer” and “dcérka” - daughter in Slovak) that unified the campaign.

Brand name: Orange
Advertiser / client: Orange Slovakia
Product / service: Beznastrah.online (Project focused on digital safety of kids)
Campaign name: Influenchild
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK, Bratislava
Production company: RE:SET PRODUCTION
Web address: http://www.beznastrah.online/
Agency chief executive officer: Alexandra Martináková
Chief creative officer: Milan Bielik
Executive creative director: Ivana Polohová
Creative director: Ivana Polohová
Art director: Naďa Lukáčiková
Copywriter: Veronika Rybárová
Account director (agency): Michala Zezulová
Managing director: Alexandra Martináková
Strategic planner / strategist: Alexandra Martináková, Alexandra Remo, Marek Krištof
Photographer: Welin Nagyová
Director: Emília Ondriášová
Director of photography: Lucia Závarčíková
Music: Katarína Koščová, Daniel Špiner – Hra, Samuel Škubla
Agency producer: Martin Repka, Petra Burianová, Jana Repková