GET AUT ROOM

Creative idea

Every euro counted. With a total campaign budget of just €2,930 buying attention simply wasn't an option. So instead of outsourcing production or investing in media, we rolled up our sleeves and built GET AUT ROOM ourselves. We then captured the authentic reactions of five well-known public figures, whose real experience inside the room generated content that spread organically through their audiences, PR, online media, radio and social media. One carefully designed experience became the source of the entire campaign, delivering broad visibility and real financial support.

Brand name: Spolu AUT, o.z.
Advertiser / client: Spolu AUT, o.z.
Product / service: NGO
Campaign name: GET AUT ROOM
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK, BRATISLAVA
Production company: MADE BY VACULIK
Agency chief executive officer: Alexandra Martináková
Chief creative officer: Milan Bielik
Creative director: Ivana Polohová
Art director: Filip Šufliarsky
Copywriter: Timea Juríčková
Account director (agency): Michala Zezulová
Strategic planner / strategist: Michaela Martonová ,Terézia Šabová
Director: Jonáš Karásek
Director of photography: Tomáš Juríček
Post production: Patrik Pavlis
Additional company: Social Media Manager: Kristína Kačániová Account Executive: Lucia Kinčešová Production: Zuzana Hlavčáková Sound design: Bajko Production Assistant: Sabína Palušová Set design: Bianka Radačovská Set construction: Pavol Sklenár, Zuzana Hlavčáková, Bianka Radačovská