Powder

Creative idea

Laundry powder and cocaine look identical. Same colour. Same texture. Same suspicious little bag. Everyone knows it. Nobody ever said it. Especially not a detergent brand. White Hack did. Because White Hack is a detergent that comes in sheets, not powder. No white powder. No confusion. And to prove the point, they hired the one person on earth for whom this was not a joke. Stephen Baldwin. 27 years sober. A man so committed to avoiding white powder in any form that he stopped doing laundry entirely. With White Hack sheets, he could finally do both.

Brand name: White Hack
Advertiser / client: White Hack
Product / service: Washing sheets
Campaign name: White powder
Agency network: INDEPENDENT AGENCY
Agency: Not Perfect Vilnius
Web address: https://www.youtube.com/watch?v=-qvaDCnSYb0
Agency chief executive officer: Ieva Bernotaityte
Executive creative director: Rokas Eltermanas
Creative director: Uldis Daugavins
Account director (agency): Valerija Laurelyte
Film production: Ciklopas
Director: Simonas Askelavicius
Director of photography: Tomas Kauneckas