The Character Suicide Squad

Creative idea

Character assassination only works if people are afraid of it. So instead of avoiding attacks, we encouraged public figures to invite them. FF created The Character Suicide Squad, a movement that enabled people to generate and share absurd personalized smear campaigns about themselves. The strategy centered on creators and influencers, who publicly committed 'character suicide' first, demonstrating that propaganda loses its power when its targets refuse to take it seriously. Their participation normalized the behavior, inspired thousands to follow, and transformed social media from a channel of intimidation into a platform of collective ridicule, courage, and political engagement.

Brand name: Álhírmártír
Advertiser / client: Politikai Üldözöttekért Alapítvány
Product / service: Álhírmártír
Campaign name: The Character Suicide Squad
Agency network: Publicis Digital Experience
Agency: Publicis Groupe Hungary - Budapest
Web address: https://www.alhirmartir.felmilliofiatal.hu/
Agency chief executive officer: Vladimir Tkachev
Executive creative director: Márton Jedlicska
Creative director: Ádám Nagy
Art director: Ferenc Hetsch
Copywriter: Ádám Fürst
Account director (agency): Tímea Herczeg
Illustrator: Dávid Knapp
Additional company: Judit Rudas - Senior Account Manager