Flood-made billboards

Creative idea

After Poland’s worst natural disaster in decades, we turned literal ruins of animal shelters into fundraising signs to rebuild destroyed infrastructure. These striking installations brought the invisible victims of the flood into public view—raising awareness and sparking action in cities unaffected by the disaster. Using the actual muddy flood line left on damaged walls, we used them as “flood-made” billboards, adding painted portraits of real dogs and QR codes for donations.

Brand name: DOGS TRIBE (PSIA BRAĆ)
Advertiser / client: DOGS TRIBE (PSIA BRAĆ)
Product / service: N/A
Campaign name: Flood-made billboards
Agency network: SAATCHI & SAATCHI
Agency: SAATCHI & SAATCHI WARSAW
Media agency: Zenith
Digital agency: Saatchi & Saatchi
Additional company: MSL, Zenith, Prodigious
Production company: Prodigious
Chief creative officer: Michal Sek
Art director: Magdalena Drozdowska
Copywriter: Quentin Carenzo
Designer: Kamil Bugno, Gabriela Gilowska, Dominik Chyla, Ewelina Gaska, Marcin Wisniewski
Account director (agency): Rafal Mietelski, Antonina Napiorkowska
Strategic planner / strategist: Melania Smigielska
Senior planner: Zuzanna Kuczynska, Aleksandra Wojciechowska
Pr director: Grzegorz Kuznik
Agency producer: Katarzyna Poliwoda, Robert Sapinski
Post production producer: Zuzanna Brzezinska
Additional company: Saatchi&Saatchi: Mateusz Malicki, Marta Gierej, Sonia Nowacka, Beata Sopczynska. MSL: Paulina Janiszewska - Pardel, Gabriela Gajewska, Natalia Grzech. Prodigious: Rafał Szymanski, Piotr Bandomir.