GET AUT ROOM

Creative idea

In a world full of social causes competing for public attention, simply asking for help is no longer enough. We didn't use media to distribute a message. We used media to distribute an experience. We created GET AUT ROOM as a new communication medium, then strategically selected five public figures with different audiences, allowing the experience to reach diverse communities through their authentic reactions. Every additional channel was chosen to recreate another part of that experience, from radio simulating autistic hearing to educational content building understanding. Together, every medium delivered a different piece of the experience, not another awareness message.

Brand name: Spolu AUT, o.z.
Advertiser / client: Spolu AUT, o.z.
Product / service: NGO
Campaign name: GET AUT ROOM
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK, BRATISLAVA
Production company: MADE BY VACULIK
Agency chief executive officer: Alexandra Martináková
Chief creative officer: Milan Bielik
Creative director: Ivana Polohová
Art director: Filip Šufliarsky
Copywriter: Timea Juríčková
Account director (agency): Michala Zezulová
Strategic planner / strategist: Michaela Martonová ,Terézia Šabová
Director: Jonáš Karásek
Director of photography: Tomáš Juríček
Post production: Patrik Pavlis
Additional company: Social Media Manager: Kristína Kačániová Account Executive: Lucia Kinčešová Production: Zuzana Hlavčáková Sound design: Bajko Production Assistant: Sabína Palušová Set design: Bianka Radačovská Set construction: Pavol Sklenár, Zuzana Hlavčáková, Bianka Radačovská