THE TINIEST ROOM

Creative idea

For premature babies incubators are their only chance to survival. Unfortunately, in most maternity hospitals in Romania, the basic neonatal equipment is missing or it’s outdated. To raise awareness and encourage donations, we created The Tiniest Room - an incubator transformed into a handcrafted nursery, measuring just 0,2 square metres. Then we listed it for rental on major property marketplaces. So every parent searching for a larger home, could also rent the Tiniest Room for just 10 Euros. Unlike traditional listings, our Tiniest Room could be rented repeatedly. So we could buy new incubators for maternities in need, centimeter by centimeter.

Brand name: Save the Children Romania
Advertiser / client: Save the Children Romania
Product / service: NGO
Campaign name: THE TINIEST ROOM
Agency network: GOLIN
Agency: Golin Romania
Creative director: Ioana Munteanu
Art director: Andrei Popa, Lucian Cernat
Client account director: Sabina Iancu
Managing director: Cristina Butunoi
Strategic planner / strategist: Ruxandra Simion
Pr director: Sabina Iancu
Additional company: Adrian Anghel, Head of Digital Content. Iulia Ghita, Senior Digital Associate. Cristina Stroiu, Influencer Marketing Manager. Homeboy collectibles. GreenMind Studio.