Life's Last Rehersal

Creative idea

Can you imagine attending your own funeral… and surviving it? This was the idea behind a special “funeral space” set up in the center of Ljubljana, through which the Hospic association encouraged Slovenia to reflect on mortality ahead of All Saints’ Day. The unconventional and highly direct approach proved effective: the installation resonated with both the media and passersby. In just two days, as many as 31 people experienced their own symbolic funeral.

Brand name: Slovensko društvo Hospic
Advertiser / client: Slovensko društvo Hospic
Product / service: Hospice care campaign
Campaign name: Life's Last Rehersal
Agency network: INDEPENDENT AGENCY
Agency: bold.group, Ljubljana
Additional company: Slovensko društvo Hospic
Agency chief executive officer: Rok Zajc
Chief creative officer: Benjamin Hrkić, Sara Mekinc
Executive creative director: Benjamin Hrkić, Sara Mekinc
Creative director: Benjamin Hrkić, Sara Mekinc
Art director: Tim Waschl Luznar
Copywriter: Sara Mekinc
Designer: Tim Waschl Luznar
Account director (agency): Ines Polajžer
Client account director: Ines Polajžer
Additional company: Katarina Cerar, Jan Rifelj, Blaž Miklič, Aljoša Renčof, Katjuša Štingl, Tomaž Kos, Matic Oblak, Hiša Vizij