The wild went live

Creative idea

Albania is home to some of Europe’s rarest and most endangered species. But biodiversity competes every day with politics, crime and crisis for people’s attention. So instead of asking people to look at nature, we put nature where they were already looking. On International Biodiversity Day, endangered species appeared beside news anchors on three national TV channels. A campaign film then imagined them reclaiming Tirana’s streets. From there, they moved across outdoor screens, city spaces, social feeds and AR. If wildlife couldn’t make the news, we’d make it breaking news. Nature didn’t make the headlines. It was the headline.

Brand name: EU4GreenGen
Advertiser / client: EU4GreenGen
Product / service: Biodiversity Awareness Campaign
Campaign name: Protect nature, while you still can.
Agency network: McCann
Agency: McCann Tirana
Additional company: GDSI: Project Implementation & Coordination
Production company: Clique.al
Web address: https://mbronatyren.europeishere.al/
Creative director: Flonia Vasia Gjollma
Art director: Nertila Pere, Gerald Syka, Belar Rama
Copywriter: Flonia Vasia Gjollma, Ani Xhafa
Designer: Grejsi Rudi, Erjeta Murrja
Client account director: Çeltina Lloshi
Media director: Eda Brahimi
Managing director: Suela Shtylla
Film production: Clique.al
Director: Besmir Limani
Screenwriter: Flonia Vasia Gjollma, Ani Xhafa
Digital creative: Silvana Gjika
Additional company: Ditmar Kolaj - 3D & CGI Artist Georgios Chatzigiagkou - Regional Director, South-East Europe, GDSI Miriam Neziri Angoni - Communication Campaign Expert &Team Leader, EU4GreenGen