Little headhunters Long term

Creative idea

The K.I.D.S. Foundation revolutionized charity marketing by targeting unexpected audiences through unconventional channels. Instead of traditional fundraising, they recruited skilled professionals as volunteers to implement innovative projects in children's hospitals. Their campaigns included 'World's Youngest Headhunter' featuring children creating personalized LinkedIn videos for top experts, 'Christmas Upside Down' encouraging professionals to donate their time, and 'Tax the Pain' - embedding Poland's first PDF tax form mini-game targeting accountants who influence 1.5% tax donations. Each campaign leveraged current trends and contexts, speaking directly to specific professional groups while maintaining the foundation's core mission of connecting business innovation with pediatric healthcare.

Brand name: Fundation K.I.D.S.
Advertiser / client: Fundation K.I.D.S.
Product / service: Fundation K.I.D.S.
Campaign name: Fundation K.I.D.S.
Agency network: Leo
Agency: Publicis Warsaw
Media agency: PMX, Poland
Digital agency: Publicis Warsaw
Additional company: MSL Poland
Production company: Publicis Warsaw, Prodigouse, Papay Films
Web address: https://kids.org.pl/rozlicz-bol
Agency chief executive officer: Dagmara Gadomska/ Publicis Warsaw
Chief creative officer: Dagmara Witek-Kuśmider / Publicis Warsaw
Executive creative director: Tomasz Ziemiański, Bartosz Jeglejewski, Paweł Murawski/ Publicis Warsaw / Publicis Warsaw
Creative director: Sławek Figura, Krzysztof Grudziński, Joanna Bednarkiewicz / Publicis Warsaw
Art director: Alex Boucher, Zuzanna Miksiewicz, Daniela Studzińska, Ada Buchholc, Daria Matczuk / Publicis Warsaw
Copywriter: Marta Więckowska, Marlena Bajdecka, Michał Wilkowski, Mateusz Iwanowski,Marek Górecki, Agata Janulewska, Renata Bujanowska/Publicis Warsaw
Designer: Viktoryia Moroz, Alex Boucher/Publicis Warsaw
Account director (agency): Piotr Ruszak, Małgorzata Szymańczak / Publicis Warsaw
Client account director: Aleksandra Kobus / Publicis Warsaw
Media director: Katarzyna Smyk - Borowiec / PMX
Pr director: Sebastian Stępak / MSL
Film production: Aleksandra Kowalczyk / Publicis Warsaw
Agency producer: Cezary Szostek / Publicis Warsaw
Post production: Michał Łukaszyk/ Publicis Warsaw
Post production producer: Michał Łukaszyk / Publicis Warsaw
Digital strategist: Kamila Grzegorzewicz /K.I.D.S.
Additional company: Kamila Roszkowska Publicis Warsaw Agnieszka Kowalska. MSL Marcin Lewandowski MSL Aleksandra Dąbrowska MSL Aleksandra Wysocka K.I.D.S. Paulina Ignatowska-Zaremba K.I.D.S Magda Melonek K.I.D.S. Mateusz Miodek K.I.D.S. Albert Jarosz K.I.D.S. Sabina Białek K.I.D.S. Magda Suchenek K.I.D.S. Marta Miklaszewicz K.I.D.S Maciek Malenda / K.I.D.S. Andrzej Zawada / K.I.D.S. Kaja Wesołek / K.I.D.S. Piotr Podziemski /K.I.D.S. Robert Statkiewicz/ K.I.D.S.