SHOWCASE
Saat&Saat - We Couldn’t Quite Master Time
Entry code: 1903004GD25
Agency: aRthuR Istanbul
Advertiser / client: Saat&Saat
Group: Creative Business Excellence Drum, A. BRAND BUILDING, Brand Vitality
Creative idea
In Turkey, time has a unique cultural meaning: people often run late, leave things until the last minute, and constantly rush to catch up. Building on this truth, Saat&Saat marked its 30th anniversary with the line: “For 30 years, we’ve loved wearing watches, but never quite mastered how to use them.” Instead of focusing on products, the film told a story everyone could relate to—our imperfect relationship with time—creating emotional relevance for the country’s leading watch brand.
Brand name: Saat&Saat
Advertiser / client: Saat&Saat
Product / service: Watch Models, Jewelry, and Accessories
Campaign name: We Couldn’t Quite Master Time
Agency network: INDEPENDENT AGENCY
Agency: aRthuR Istanbul
