Make Your Own President

Creative idea

There are no elections with a candidate who pleases everyone. So we gave people the chance to create one to their taste. We took the pizza customization tool (used when the menu doesn’t please everyone) and turned it into a president customization tool. The crust, sauces, and toppings were renamed as qualities and flaws a leader might have. Users could design their own “pizza president,” choose the attributes they wanted, name it, and order it. Just like these elections, the ingredients were controversial: extra-spicy sauce for an extremist president, red sauce for Soviet influence, or chicken for a fearful president.

Brand name: Trenta Pizza
Advertiser / client: Trenta Pizza
Product / service: Pizza delivery app
Campaign name: Make Your Own President
Agency network: INDEPENDENT AGENCY
Agency: Supersomething Advertising Bucharest
Production company: DelirMedia
Web address: https://trentapizza.ro/
Executive creative director: MIHAI GHEORGHE
Creative director: DOBRIN DANIEL
Art director: DANIEL STRUGARIU
Copywriter: DIANA DOBRIN
Designer: ALIN SIRBU
Account director (agency): VLAD SOLOMON
Strategic planner / strategist: ALEX RADULESCU
Photographer: MANOLE SAVA
Illustrator: DANIEL STRUGARIU
Film production: DelirMedia
Director: Alexandru Ariciu
Director of photography: Stefan Ghinea
Agency producer: Mihai Iancu
Additional company: Andrei Bartesch – Marketing Director Trenta Pizza Ioana Dragan – Brand Manager Trenta Pizza