THE WEDDING RICE
Creative idea
The Wedding Rice transforms a wasteful tradition into a sustainable business model. It connects Greek farmers, who face financial loss from inedible rice, with wedding planners. This solution repurposes unusable rice, turning waste into profit. The idea goes beyond conventional business categories by blending agriculture, sustainability, and the wedding industry into a cohesive platform. Please explore our product website and the documentary we've created to launch our campaign: https://theweddingrice.com/ .
Brand name: WIKIFARMER
Advertiser / client: WIKIFARMER
Product / service: THE WEDDING RICE
Campaign name: THE WEDDING RICE
Agency network: MCCANN WORLDGROUP
Agency: MCCANN ATHENS
Additional company: McCann Worldgroup
Web address: https://theweddingrice.com
Chief creative officer: Catalin Dobre
Executive creative director: Aleka Papadia
Creative director: Panos Pagonis
Art director: Michalis Alexiou, Vivian Kalomoiri, Konstantinos Tsagkakos
Copywriter: Despina Karakosta, Eleni Perperidou, Hara Moisiadou
Account director (agency): Georgia Bazioni
Client account director: George Tridimas
Managing director: HARRY PARIANOS
Pr director: VENI KLEONAKOU
Photographer: KOSTIS SOHORITIS
Film production: Parasol.tv, Klimis Asikoglou
Director: Danny and Loco, Panos Kostouros
Director of photography: John Georgiou, Simon Prasinos
Music: Musou Music Group, Stefanos Ganos, George Chrysikakos, George Klapsis
Agency producer: Antonis Atsalakis
Additional company: Global CCO: Javier Campopiano
Global Creative Partner, CCO Europe: Adrian Botan
Global Product Excellence Director: Carmen Bistrian
Creative Excellence Manager, Europe & UK: Alice Reindlová
Global Head of Creative Excellence & Creative Operations: Maru Sokolowski -
Global Head of Creative Content and Reputation: Ann-Christine Diaz -
Motion Designer: Matheus Akimoto
Motion: Marianna Koulouridi
Leader of Development: Konstantinos Papakonstantinou
Front-End Developer: Zoi Makri
