Greenpeace - Logo Pollution

Creative idea

In Turkey, municipalities of popular locations are very active in social media. They have sizeable followings and consistently produce content. They are also followed closely by both local and mainstream media. If we could share our message through them in an inventive way, we knew it would create some buzz amongst people and the media would pick up on it. So, we changed the logos of municipalities of tourist locations which suffer most from plastic waste. We littered their logos with single-use plastic items. And reached out to people through their popular social media accounts.

Brand name: Greenpeace
Advertiser / client: Greenpeace Mediterranean
Product / service: Greenpeace
Campaign name: Logo Pollution
Agency network: HAVAS
Agency: Havas Turkey, İstanbul
Additional company: Baran Baran Animation, ABT İstanbul
Web address: https://act.greenpeace.org/page/40176/petition/1?utm_source=direct&utm_medium=link&utm_campaign=plastikten-kurtul
Executive creative director: Ergin Binyıldız
Creative director: Volkan Dalkılıç
Art director: Muhammet Keskin (Jr. Art Director)
Copywriter: Alican Kılıçoğlu, Eren Altuniş
Account director (agency): Berk Yılmaz, Birol Ecevit, Yiğit Uysal, Nurcan Bolat, Egemen Eksilmez
Client account director: Nihan Temiz Ataş
Illustrator: Baran Baran
Film production: Baran Baran Animation
Director: Baran Baran
Agency producer: Gözde Bilir, Sıla Salgın, İrem Akalın
Digital creative: Zihni Başsaray
Additional company: Sound Operator: Çağdaş Yarman, ABT İstanbul