IKEA STAY AT HOME CATALOGUE

Creative idea

COVID-19 has change our course of life and we were asked to stay at home indefinitely The time at home can be stressful especially through the challenging summer days when all the kids are on vacation and with no proper Educational institutions available. In IKEA we always seek for creative Home solutions ideas, therefore it was only natural for us to step up and create: The Stay Home Catalog. A special ANTI BOREDOM COVID-19 edition, that focuses on entertaining families, with home workout, brain puzzles, coloring Pages and many more.

Brand name: IKEA
Advertiser / client: IKEA ISRAEL
Product / service: Furniture
Campaign name: IKEA STAY AT HOME CATALOGUE
Agency network: MCCANN WORLDGROUP
Agency: Mccann TLV
Executive creative director: Sigal Abudy
Creative director: Elad Gaizler
Art director: Adi Manor
Copywriter: Sagi Betesh
Designer: Sam Jakobson, Eliezer David
Account director (agency): Michal Popov
Client account director: Bat-El Assayag
Managing director: Sapir Zagury – Geva
Strategic planner / strategist: Shlomi Nachmias