Galychyna - we instead of us

Creative idea

After February 24, not only Ukraine changed, but also our attitude towards ourselves. All of the Ukrainians became one powerful Us instead of a single me. 'Galychyna' – a famous Ukrainian dairy brand whose name means a historical and geographical region of Ukraine, got inspired by the nation's unity and decided to become its symbol. 'Galychyna' confessed its love for all 14 historical regions of Ukraine by giving the brand 14 different names. In support of the campaign, we created a commercial with the most important message in the world: 'We instead of me'.

Brand name: Galychyna
Advertiser / client: Galychyna
Product / service: Milk company
Campaign name: Galychyna - we instead of us
Agency network: INDEPENDENT AGENCY
Agency: Bickerstaff.756, Kyiv
Digital agency: Moko
Executive creative director: Ilia Anufrienko
Creative director: Marina Chernyavskaya
Art director: Polina Blyzniuk
Designer: Andrew Getmanchuk, Olexii Boiev, Agatha Egoshina
Account director (agency): Yana Brusentseva
Strategic planner / strategist: Masha Kochurenko
Pr director: Valentyna Polovynka
Additional company: Client - Galychyna Brand manager - Olena Poliakova Marketing director - Oxana Andrushkiv Moko - digital agency Strategist - Artem Shevchuk Creative director - Olha Livik Media-strategist - Yaroslav Cheshko Head of Influence Marketing Department - Kateryna Matsiievska Client Service Director - Tetiana Malshakova Creative copywriter - Anastasiia Dobrova Designer - Dmytro Panchenko Moderator - Kateryna Dehtiarenko Project manager - Bohdana Dmytriv