Be Safe Collection by Česká spořitelna

Awards: Bronze Drum
Entry code: 2407002GD23
Agency: VMLY&R Czechia
Advertiser / client: Česká spořitelna
Group: A. CREATIVE USE OF MEDIA, Social Platforms

Creative idea

Online fraud cases are rising. Česká spořitelna has been dealing with the issue of financial security for quite some time, so we wanted to help right where the problem happens. Instead of traditional advertising, we chose an original way to raise awareness. We created a collection of garments with tips how to be safe online and avoid scam. We “hacked” the platform using the active community and created an online guerrilla campaign that brought us free media space and positive acceptance. We transformed clothing into a medium and an online selling platform into a space that supports prevention.

Brand name: Česká spořitelna
Advertiser / client: Česká spořitelna
Product / service: Banking
Campaign name: Be Safe Collection by Česká spořitelna
Agency network: VML
Agency: VMLY&R Czechia
Executive creative director: Tomáš Novotný
Art director: Valerie Rónová
Copywriter: Anna Soukupová, Michaela Brůhová
Account director (agency): Jakub Hereš
Additional company: Account/Production Manager - Leonora Nushi


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