We shouldn't see the air we breathe

Creative idea

Last winter Sofia, capital of Bulgaria, topped the world air pollution rankings. All that after several terms’ worth of cleaner air promises by the city mayor. Greenpeace Bulgaria has always led the offensive for bettering the air quality. We created a powerful reminder for them to give the mayor as a Christmas gift – a snow globe of Sofia’s skyline filled with dust particles from the city air.

Brand name: Greenpeace
Advertiser / client: Greenpeace Bulgaria
Product / service: The Clean air campaign
Campaign name: We shouldn't see the air we breathe
Agency network: J. WALTER THOMPSON
Agency: Wunderman Thompson Sofia
Creative director: Ivan Totev, Dimitar S. Stefanov
Art director: Hrista Georgieva
Copywriter: Svetlana Stoyanova
Account director (agency): Atanas Metsov
Pr director: Atanas Metsov
Director of photography: Kaloyan Bozhilov
Post production: Niko Panayotov
Additional company: SFX: Rumen Stoychev-Jumbo Strategic & creative support: Iliya Lazarov