VUB Saving Therapy

Creative idea

In 2018 the average debt of slovaks rose for the first time above their savings. VUB Bank is the second largest bank in Slovakia having almost half of the population as clients saw this as an opportunity to help the society and promote their saving products at the same time. We treated the unhealthy financial habbits with a funny therapy where everybody could get addicted to saving. To fight impulsive online shopping, we created the VUB money saving button that added a 'Rather save' button next to every 'Add to cart'.

Brand name: VUB Bank
Advertiser / client: VUB Bank, member of Intesa Sanpaolo
Product / service: Saving Accounts
Campaign name: VUB Saving Therapy
Agency network: INDEPENDENT AGENCY
Agency: TRIAD Bratislava
Web address: http://www.savingbutton.online/therapy
Executive creative director: Martin Woska
Creative director: Vlado Kurek
Art director: Adam Majko, Csilla Polak
Copywriter: Matus Hliboky
Account director (agency): Natália Mikušová, Michaela Markusková
Strategic planner / strategist: Martin Woska
Film production: Globe production
Director: Karel Janák
Additional company: Developer: Roman Janajev