Sparta AI Mirror: Reinventing the Fitting Room

Creative idea

Retail fitting rooms create friction, queues, hygiene concerns and product damage, especially at peak moments. Sparta AI Mirror, developed for AC Sparta Praha, the Czech Republic’s largest football club, replaces the fitting room with a real-time AI-powered try-on, letting fans instantly see themselves wearing different jerseys and merchandise without changing clothes. It simultaneously promotes multiple products, turning try-on into product discovery. Within seconds, it generates hyper-realistic visuals preserving fit, sizing and official branding for easy comparison. Fans can then receive a personalized photo of themselves wearing their chosen Sparta merchandise via QR code. Installed in a 24/7 autonomous store, it reduces staff workload and unnecessary handling of merchandise.

Brand name: AC Sparta Praha
Advertiser / client: Footballmania, a.s.
Product / service: AI Virtual Try-On Booth
Campaign name: Sparta AI Mirror: Reinventing the Fitting Room
Agency network: INDEPENDENT AGENCY
Agency: YORD, Prague
Digital agency: YORD
Additional company: Footballmania, ČSOB, Mastercard, AC Sparta Praha
Production company: YORD
Web address: https://yordstudio.com/project/ai-try-on-booth-sparta/
Agency chief executive officer: Adam Rajnoha
Creative director: Gaby Sittová
Designer: Ema Poláková, Julie Plica
Account director (agency): Eva Bochová
Digital production: Filip Bounla, Marco Scarzello
Digital creative: Jakub Slunečko, Ema Poláková
Additional company: Case study creator & Art Direction: Paskal Atanasov | AI Specialist: Marco Scarzello | Project Manager: Eva Bochová