SHOWCASE

Vaisala Echo

Entry code: 2602003GD25
Agency: Studio Lauraéus x ALL CAPS
Advertiser / client: Vaisala
Group: Creative Business Excellence Drum, H. B2B, B2B Storytelling

Creative idea

The creative idea positioned Vaisala Echo—a highly technical measurement solution—as an orchestra, with Echo as the unseen conductor. Classical music served as a universal metaphor, transforming an abstract B2B product into something intuitive and emotionally engaging. A cinematic launch film featuring real musicians brought the metaphor to life, supported by a modular E A cinematic launch film featuring real musicians brought the metaphor to life, supported by a modular Echo Launch Toolkit for local adaptation. This broke category norms by using emotion, not explanation, as the core vehicle—making the campaign stand out in a typically rational B2B space.

Brand name: Vaisala
Advertiser / client: Vaisala
Product / service: Measurement infrastructure
Campaign name: Intelligent measurement infrastructure
Agency network: INDEPENDENT AGENCY
Agency: Studio Lauraéus x ALL CAPS
Additional company: Cocoa Mediaproductions
Production company: Cocoa Mediaproductions
Web address: https://www.vaisala.com/en/products/echo-intelligent-measurement-infrastructure
Agency chief executive officer: Ale Lauraéus
Chief creative officer: Antti Tähtinen
Art director: Ale Lauraéus
Copywriter: Antti Tähtinen
Designer: Ale Lauraéus
Account director (agency): Ale Lauraéus
Client account director: Rasmus Stoltzenberg, Strategic Marketing Manager
Media director: Jarno Mitjonen, Software Product Manager
Pr director: Katri Koponen, Communications Manager
Film production: Cocoa Mediaproductions
Director: Director: Sami Joensuu
Agency producer: Executive producer: Charlotte Westerlund
Additional company: DOP: Tuukka Kovasiipi MUAH: Jutta Janhonen Production Manager: Heini Susanne 1st AC: Riku Virta Steadicam Operator: Alvi Pakarinen Gaffer: Aki Karppinen Lighting Console Operator: Timo Haapasaari Lighting Technician: Joonas Vainikka Production Assistant: Ronja Saxelin Wardrobe & Make-Up: Jutta Janhonen Editor: Jukka Honkanen

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