Minefields Honey: Harvesting Hope

Creative idea

The Minefield Honey Project – is revolutionary business model that lets farmers whose agricultural land was mined, resulting in lost income, to earn from their land for demining, without ever setting foot on it. Our business model transformed farmers into keepers. Using drones and bees we help farmers to safely reclaim abandoned minefields for honey production. Farmers received access to special seed mix capable of growing in unfavorable conditions, custom-designed beehives, full rights to Minefield Honey brand, packaging, retail partnerships, product collabs for boosting profit even more. Once farmers have demined their land, they return to their usual land use practices.

Brand name: Kernel, Ministry of Foreign Affairs
Advertiser / client: Kernel, MFA
Product / service: agricultural
Campaign name: Minefields Honey: Harvesting Hope
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi Ukraine
Digital agency: Lestro
Web address: https://minefieldhoney.com.ua/
Chief creative officer: Jorg Riommi
Executive creative director: Kosta Schneider
Creative director: Sergiy Biloshytskiy
Art director: Valeriia Voitovych
Copywriter: Yevhenii Babii
Designer: Dmytro Moloshnikov, Mariia Kondratiuk, Daria Hrytsenko
Account director (agency): Olena Orlovska
Client account director: Kateryna Spyvakova, Oksana Kostiushko, Lialina Victoria, Yaroslav Turbil
Managing director: Tetiana Slyvko
Pr director: Yulia Meduna
Photographer: Andrii Maliarenko, Ruslan Kolomiyets, Serhii Abramiyk
Agency producer: Taras Dzhumaha, Bohdan Schemeliak, Vitaliy Marynov, Marian Levchenko
Digital creative: Pavlo Dyachenko, Oleksandr Kuzmichov, Nikita Schukin, Andriy Golovatiy, Vyacheslav Striletskyi
Additional company: Saatchi & Saatchi Team Alona Boiko Stanislavs Chornous Maryna Bobko Mykhailo Petrusiak New Business Director Publicis Groupe Ukraine Dmytro Grushevsky PMX Team Maksym Khomenko Alina Bashynska Kateryna Melnyk Special Marketing Operation Marty Krátký-Katz Mariia Kolisnyk Regno LLC Team Igor Nazarov Albina Sheremet Victoriya Shurygina Yevheniia Tyshchenko UNITED24 team Valentyn Paniuta Martynychen Alina Kateryna Rusanova Angelina Sirenko Pavlo Dyachenko