The Character Suicide Squad

Creative idea

Character assassination became one of the most recognizable features of Hungarian public life. Anyone who challenged those in power risked being labelled, ridiculed, or publicly attacked. Rather than fighting this tactic head-on, FF chose to hijack it. We created The Character Suicide Squad, a movement encouraging people to 'assassinate' their own character before propagandists could do it for them. Through absurd, self-generated smear campaigns, participants transformed a tool designed to intimidate into a source of humor and empowerment. By reclaiming one of the most distinctive features of Hungary's political culture, the campaign turned fear into participation and propaganda into parody.

Brand name: Álhírmártír
Advertiser / client: Politikai Üldözöttekért Alapítvány
Product / service: Álhírmártír
Campaign name: The Character Suicide Squad
Agency network: Publicis Digital Experience
Agency: Publicis Groupe Hungary - Budapest
Web address: https://www.alhirmartir.felmilliofiatal.hu/
Agency chief executive officer: Vladimir Tkachev
Executive creative director: Márton Jedlicska
Creative director: Ádám Nagy
Art director: Ferenc Hetsch
Copywriter: Ádám Fürst
Account director (agency): Tímea Herczeg
Illustrator: Dávid Knapp
Additional company: Judit Rudas - Senior Account Manager