Planica - We all deserve to fly our dreams

Creative idea

Dreams of flying at the world's largest and toughest ski flying hill used to belong to boys only - until 2026, when women got to fly there for the first time in history. We decided to celebrate this historical moment, by rewriting Zavarovalnica Triglav's iconic TV ad that became a symbol of Planica. We kept every single detail of the ad that ran on TV for 23 consecutive years – except for one. This time the leading role belonged to a girl.

Brand name: Zavarovalnica Triglav
Advertiser / client: Zavarovalnica Triglav, d. d.
Product / service: Insurance
Campaign name: Planica - We all deserve to fly our dreams
Agency network: INDEPENDENT AGENCY
Agency: Herman in partnerji LAB, Ljubljana
Media agency: Media Publikum
Production company: Kino Motel
Agency chief executive officer: Milan Slana
Chief creative officer: Miha Bevc
Executive creative director: Miha Bevc
Creative director: Miha Bevc
Art director: Gregor Čeferin
Copywriter: Eva Stopar
Designer: Blaž Jakelj
Account director (agency): Tina Cirman Popovič, Juš Šoltes
Client account director: Tjaša Kolenc Filipčič, Jaka Jauh, Alja Sevčnikar, Maša Čeplak, Vojka Novak
Media director: Katarina Keršič, Sašo Pinosa
Strategic planner / strategist: Aida Gadžo, Eva Stopar
Photographer: Primož Lukežič
Director: Gregor Vesel
Director of photography: Dominik Istenič
Music: Drago Ivanuša