Corrupt Square

Creative idea

For years, Hungarians have lived in a political climate where corruption scandals dominated public discourse, while independent journalists, activists, and critics faced increasing pressure. As Hungary remained the European Union's most corrupt country, corruption often felt distant and abstract. Transparency International responded with Corrupt Square, an exhibition placed directly in front of Parliament, the symbolic center of political power. By turning Hungary's most notorious corruption cases into a public experience in the country's most politically charged location, the campaign transformed a national frustration into a visible, shareable act of accountability.

Brand name: Transparency International Hungary
Advertiser / client: Transparency International Hungary
Product / service: NGO
Campaign name: Corrupt Square
Agency network: Publicis Digital Experience
Agency: Publicis Groupe Hungary - Budapest
Production company: arfected
Web address: https://korruptter.com
Agency chief executive officer: Vladimir Tkachev
Chief creative officer: Dennis May
Executive creative director: Márton Jedlicska
Creative director: Ádám Nagy
Art director: Ferenc Hetsch
Copywriter: Ádám Fürst
Account director (agency): Anikó Kóger
Additional company: Andrey Tyukavkin – Chief Innovation & Experience Officer Publicis Groupe CEE Dr. József Péter Martin – general manager – Transparency International Hungary Marcell Dénes Jávor - communication manager – Transparency International Hungary