Citroën Stressless Mattress

Creative idea

Stressless Mattress is a product born from a uniquely Ukrainian reality. As the war changed daily life, cars became more than transportation. They became temporary shelters during air-raid alerts at underground parkings and spaces where people could rest during long unplanned movements. Citroën recognised this shift and transformed its signature comfort into a practical solution. The brand developed a custom-made mattress specifically for the Citroën C5 Aircross, allowing people to use their vehicle as a recovery space. By responding directly to local circumstances, Citroën turned an automotive feature into a meaningful expression of comfort, resilience and care.

Brand name: Citroën
Advertiser / client: Citroën Ukraine / Stellantis
Product / service: New Citroën C5 Aircross
Campaign name: Citroën Stressless Mattress
Agency network: Leo Constellation
Agency: Leo Kyiv
Media agency: Starcom Kyiv
Additional company: Publicis Content, Kyiv
Web address: https://info.citroen.ua/c5ac-landing/#mattress
Agency chief executive officer: Svitlana Zagidko
Chief creative officer: Kosta Schneider
Creative director: Anatoliy Davydov
Art director: Mikalai Karaliov
Copywriter: Olena Danylchenko
Designer: Semen Stakhov
Account director (agency): Tetiana Dekhtiarenko
Strategic planner / strategist: Andriy Lutsenko
Agency producer: Taras Dzhumaha
Post production: Dmytro Pokrason
Digital creative: Anastasiia Horodetska
Additional company: Olena Bakum-Ramola, Leader of Creative Business Alisa Hryboiedova, Account Manager Publicis Content: Solomia Lob, Branded Content Head Anastasiia Kanonska, Head of SMM&Production Kateryna Oliinyk, Influencer Content Lead Yaroslav Mudriak, Integration Strategy Lead Tetiana Rubets, Integration Team Lead Halyna Kozlova, Integration Team Senior Manager Oksana Pobereznichenko, Junior Branded Content Manager Sofiia Ivanova, Junior Influencer Marketing Manager Olga Buzunova, Managing Director, Publicis Content